Web analytics

Measures results to increase sales

¿What is web analytics?

It is the measurement and analysis of a website’s traffic with the objective of evaluating the results gained. With this we make use of the fact that on the Internet everything is measured, which means being able to get the most out of investments. The first step we undertake for this is measurement. For this many tools with different levels of precision exist. We recommend Google Analytics. The second step is analysis and interpretation. We need to extract all the key information from the statistics, which helps us understand user behaviour, evaluate how the portal works, the conversions (ROI) and results of the online strategy.

It is a key factor when deciding to take decisions in terms of Online Marketing strategies

Google Analytics offers a tremendous amount of information.

It is the web statistics system offered by Google and with it you can obtain detailed information about the number of visits your page has had, from which cities users have visited you, which words they used to find you through search engines, which has been their route to get to you web sites,…but you have to know how to interpret this. This takes time and requires training and experience.

How do we get the most out of your statistics?

Contact us and we will draw up a budget that suits you.