Can Internet Advantage help me to optimize my website?

Of course, that is what we do! - Contact us now!

For this to happen, we optimize your website by using two different sets of Search Engine Optimization (SEO) techniques:

Search Engine Optimization (SEO) On-Page: we implement changes to your website physically in order to optimise it for the main keywords and make it search engine friendly. The aim is to ensure that search engines understand by means of keywords and good content, amongst others, the appropiateness of your core business/ web site for the target keyword searches.

Some of the factors to take into account are:

• Keywords: have you thought that not everyone would choose the same keywords when looking for a product or service? It is amazing how many different options there are and this, of course, it is something to take into account when optimising your site for different target market and visitors. Just to give you an example:



• Learn English vs Study English: Spanish clients would search for "study English" and German clients for "Learn English"



• Holidays vs vacation: if your target market is the USA, you must optimise your website for the keyword "vacation" which is more frequently used than "holidays". However, "holidays" is a favourite for the British market.



• 3d art vs 3 d art: "3d art" produces 11,400.000 results in Google and had 60168 searches in June. On the other side, "3 d art" produces 63,400.000 results in Google and had 2382 searches in June.



• Content optimization: relevant, useful and frequently updated with optimum keyword density and keyword proximity.



• Internal link structure: to facilitate the navigation on the site. The search engines assume of course, that the things you do not give the highest importance to, should therefor ALSO be considered less important by the searchengines. Example: To give importance to a page in your web site, you have to link to it from the home page directly, instead of a visitor having to click five times to get to a specific page.



• Indexability of the page: to ensure the search engines find you. There are certain lay out techniques, that the search engines can not follow. If you use those, that it doesn’t really matter anymore how much interesting content you have within your web site, as the search engines will not be able to find it anyway.



• Design and usability issues: to ensure your website is user and search engine friendly. The objective is to achieve a lay out/ structure, that will allow the visitor to "instinctively find" what they are looking for, within all content options you are offering.

Search Engine Optimization (SEO) off-page: as well as on-page factors, search engines also take off-page factors into account when deciding which pages to list at all (include in their index) and measurable characteristics that determine the ranking a page should have within the search results. The things you can do to become more important in the eyes of the search engines include:

• Obtain highly relevant links to your site to increase search engine rankings and to drive qualified traffic to the website.



• Search engine submission: manual submission of your website to the main and specialised search engines.



• General and niche directories submission: manual submission of your website to the main and niche directories.