|
Link Popularity
The concept of Link Popularity is very simple and it is based on the "Science Citation Index", founded by Eugene Garfield in the 60s. The "Science Citation Index" is a highly regarded tool in the scientific community and works on the theory that the more (important/authorative) people cite your work, the more important it is.
Having said this, link popularity is the number and the quality of links pointing to your site.
When a webmaster considers your site important enough, it will link to it, which means that search engines take into account the number of inbound links a web page receives and count them as a vote of confidence for that website.
In Google’s words:
Google uses Page Rank to examine the entire link structure of the web and determine which pages are most important… Instead of counting direct links, Page Rank interprets a link from Page A to Page B as a vote for Page B by Page A. Page Rank then assesses a page's importance by the number of votes it receives.
Page Rank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.
http://www.google.com/corporate/tech.html
|
Go back to the Link Exchange information page