Pay Per Click (PPC)

Can Internet Advantage help me decide on the best Pay per Click (PPC) program for my business?

With our broad experience in Pay per Click (PPC) program acquire through experience accumulated from our own webs and attendance to the most relevant seminars and conferences, we can give you the best advice on a personalised Pay per Click (PPC) program for your business.

Can we help you?

Get exposure and visitors through Pay Per Click (PPC) programs in search engines

In case you do not show up amongst the first 20 results given by a search engine (and that is already optimistic), chances are that you will not get any traffic from search engines without payment.

Many search engines however, have a column on the right of the search-results, where you can buy a "s ponsored link" (which means that you can get listed there against payment).

This is what is known as Pay per Click (PPC) programs. It is an important part of any search engine marketing (SEM) effort, an excellent alternative for any marketing campaign on a limited budget and also an alternative for those people who don’t have the resources or time to get traffic from the organic listings by optimising their website.

How does Pay per Click (PPC) work?

Firstly, you choose the terms that are important to your potential customers: terms that indicate a possible interest for your products and services, from the people that do the search.

Secondly, you research what other organisations are offering to be listed under the sponsored links. The higher you want to be listed in the "sponsored links" section, the more you pay. Whoever pays most gets listed on top.

Clearly, you´ll want to trace how much you paid for how many visitors and how much business these visitors have brought to you. For ONE product (service) you might be able to identify up to 100 different related search terms that you might want to bid for.

What are the benefits of a Pay per Click (PPC) program?

1. PPC is the most cost effective and efficient method to drive qualified visitors to your website.



2. PPC programs you can control your costs per visitor at all times.



3. PPC programs you can control the positions where your advert will be shown, by bidding on keywords. The more you pay, the higher you will appear in the "sponsored links".



4. PPC programs will give you more sales and a higher ROI.



5. PPC programs you only pay for the visitors that actually click on your advert.



6. With PPC programs you can choose the most suitable and accurate terms to advertise your products and services.



7. PPC programs drive qualified traffic because before the visitor clicks in your advert, he/she already has an accurate description of your business.