Can Internet Advantage help me decide on the best Pay per Lead (PPL) program for my business? - Contact us

With our broad experience in Pay per Lead (PPL) program acquire through experience accumulated from our own webs and attendance to the most relevant seminars and conferences, we can give you the best advice on a personalised Pay per Lead (PPL) program for your business.

Potential customers auto-identifying themselves, through Pay per Lead (PPL)

The Pay per Lead (PPL) system, together with Pay per Click (PPC), is another important part of Internet Marketing and a way to expose your products and services to targeted clients.

How does Pay per Lead (PPL) work?

Pay per Lead (PPL) allows you to ONLY pay for those visitors that actually fill out a form, indicating their interest in your products and/or services. The aim is to acquire new customers even if this doesn’t result in an immediate sell at this point in time.

The real advantage of the Pay per Lead (PPL) program lies in the fact that you will have the potential clients’ name and e-mail address (as a minimum) which will allow you to stay in touch/communicate with these prospects. The challenge will be to filter "those that have a serious interest" from those that "always love to get some more information out of natural curiosity".

The challenge lies in requesting enough information to be provided by the potential customer, without asking too much. When you ask too little information, you will lack clues as to the specific interest of the potential client and you will find it more difficult to establish the extent of the interest. When you ask too many questions, people will get tired of answering them and simply drop out.

What are the benefits of a Pay per Lead (PPL) program?

1. With a Pay per Lead (PPL) program you only pay for those visitors that fill in a form which allows you to keep track of potential customers and identify their profile.



2. With Pay per Lead (PPL) program you can easily control the monies spent in the campaign and measure the conversion ratios.



3. Pay per Lead (PPL) is usually cheaper than Pay per Click (PPC).