Conversion & ROI Tracking

Are you Tracking your Web Site Traffic Results? - Contact us

Software to track (the costs of) visitors, leads and sales in your website

In the advertising world, one of the oldest jokes goes: "Of all the money you spend on advertising, 50% is a complete waste of money. The bad thing is that one never knows WHICH 50%". Now, this is over! On the Internet, EVERYTHING CAN BE MEASURED. With full tracking software you’ll know your cost per visitor, your cost per lead, your total variable commercial costs as a percentage on the sales you have obtained. Once you have established how much you are happy to invest per 1.000 Euro sales, you will also know –in time- which campaigns to stop and which campaigns to intensify.

Control panel for your affiliates

Your potential affiliates will want to TRUST you, apart from having an interest in your products/services. So you’ll first take care of the basics. You’ll want to identify yourself on your website with obvious things like:

• Address



• Phone, fax and e-mail



• Tax registration/ identification numbers



• Registration number of the chamber of commerce



• Relevant memberships you have



• Relevant recognitions and quality seals

One of the most targeted possibilities you have, to gain that trust, is to DEMONSTRATE online, that you are fully prepared for -and geared towards- dealing with affiliates. A full control panel, where your affiliates can follow the progress of visitors, leads and sales (= commissions) they have originated for you(r business) will prove an effective tool. Even if the affiliates will never look at it anymore, after they have seen that you actually HAVE it. They will then feel sure(r) about the continuity of the affiliate program and the seriousness of your affiliate program.