Search Engine Optimization (SEO) Facts & Myths

Here we give you a listing of myths and facts that as a potential client you should consider before employing the services of a SEO company.

Please have a look at the information below that will help you make a good and informed choice:

1. Be aware of SEO companies that guarantee you a 1st position in the search engines: There is no guarantee for this, as no one in a SEO company can control the search engines or the changes made to the algorithms. At best, they will be using confusing terminology, referring actually to the PAY PER CLICK results, where you can be first as long as you pay enough?



2. Don’t trust SEO companies that offer you extremely low prices: as you very well know, no one gives anything for free! and Search Engine Optimization is a long and time consuming process that implies a lot of research and hard work. The disappointed with low quality lingers on, long after the joy of a low price has been forgotten.



3. We can do Search Engine Optimization in-house: this is something you get to hear very often, but SEO does not mean just fiddling around with a set of keywords. SEO techniques and strategies are far more complicated than this and changes in the search engines algorithm, means that SEO experts have to be completely up-to-date on new developments. It really is a matter of finding out the logic behind search engine "reasoning". Finding out what "instruments" to influence search results, within the boundaries of "best practise" are available. Developing in house tools, to avoid tedious and time consuming basic functions through automization.

   Should you still prefer to do it on your own, let us help you on your way for free:

   • Go to google.com
   • Type in "search engine optimization".
   • Enjoy the fact that there is a wealth of 1.100.000 search results.
   • Start reading..
   
   
   
4. Search Engine Optimization is too expensive!: it is not, when you compare it with other forms of online or offline advertising. One of the advantages of the internet, is that you can actually measure everything; costs per click (visitor), costs per lead ("please send me more information on your products/services") and cost of sales.



5. Search Engine Optimization doesn’t give a good ROI: the ROI for SEO is very good in comparison with other marketing methods such as direct mail or banner ads. You can simply use the maximum commercial costs you can afford per new client/ purchase as starting point and eliminate through a testing period all marketing / promotion ways that result costing you more then your maximum, to only stick with what suits you best.